"Coupled with the advancement of information technology, the forces of globalisation have transformed the concepts of time and space, and universities are now operating across spatio-temporal boundaries" to be able to compete. The main argument of this article discusses the importance and need of advertising and organizational strategies for universities to compete in the international domain. Again, this article will be incredibly helpful in providing a reason why I need to study abroad in England: "to facilitate mobility of students and scholars and exchange of ideas." Studying and researching abroad is "a process of convergence, particularly in the systemisation of world knowledge...in an infusion of ideas, people, and resources" (Denman, 2000, p.3 ). Also, in reference to BYU, studying "further afield" increases an "institution's influence, visibility" (Denman, 2000).
But the article cautions that not all associations are successful. To ensure success, it is important to have a strong conviction of commitment and support, which I will have.
Also, this article provided some interesting definitions I had not thought of before.
- academic association: an organization of academics and their department (or school) "who are united for a common purpose that is related to their professional development."
- academic consortium: group of academic units (departments, schools) "who are united for the single purpose to fulfill a contract, based on bringing together a number of different areas of specialised knowledge.
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